Addressable Media: Publitalia ’80 e Cairo nell’Advisory Group

Publitalia ’80 e Cairo entrano nell’Expert Advisory Group di European Addressable Media Initiative. Si tratta, in particolare, di Paola Colombo, General Manager of AdTech & Business Development di Publitalia ’80, e di Michela Galeazzi, Head of Programmatic & Performance Marketing di Cairo RCSMedia.

Nato a fine 2021 in collaborazione con The Project X Institute, European Addressable Media Initiative è un’iniziativa che intende aiutare inserzionisti, agenzia e media owner europei a lavorare al meglio nel mercato delle nuove soluzioni di identity resolution per il targeting e addressable. I membri fondatori sono Amobee, Comscore, Finecast, LiveRamp, Lotame, Magnite, Neustar e PubMatic. L’Expert Advisory Group si occuperà di sviluppare soluzioni pratiche per inserzionisti e media owner al fine di sostenere la crescita e la fiducia degli addressable media. Queste proposte verranno pubblicate in un rapporto che sarà presentato entro la fine del 2022 in occasione dell’industry summit. Di seguito, l’elenco completo dei membri dell’Expert Advisory Group:

• Paola Colombo, General Manager of AdTech & Business Development, Publitalia ’80
• Michela Galeazzi, Head of Programmatic & Performance Marketing, CairoRCS Media
• Simon Thomas, Global Director of Audiences Research & Media Investment Management, GroupM
• Jonathan Lewis, Head of Commercial Innovation & Partners, Channel 4
• Jade Power, Head of Digital Commercial, National World
• Sameer Modha, Data and Effectiveness Lead, Commercial Strategy Team, ITV
• Liz Duff, Head of Media and Investment, Total Media
• Dora Michail, Chief Strategy Officer, The Ozone Project
• Geoff Copps, Managing Partner, Audience & Identity EMEA, Kinesso (IPG)
• Paul Martin, SVP of Product, Choreograph
• Miles Pritchard, Managing Partner – Data & Tech Enablement, OMD EMEA
• Mike Shaw, Director of International Ad Sales, Roku
• James Aylett, Chief Data Officer, Annalect (OMG)
• Miriam Keck, Head of Digital Optimisation, The MediaForce Group
• Bryony Long, Partner e Mark Hersey, Senior Associate, Lewis Silkin
• Salvatore Cospito, CDTO & Co-Founder, DATMEAN
• Simeon Duckworth, Researcher into the Economics of Data Sharing, UCL